Over-correction

Being attached to correct usage has many advantages, earning respect, delighting listeners with pure speech, educating the ignorant, and attracting lots of chicks. It is not all good, though, since rebarbative cavilers watch closely for errors. In that spirit, I was entertained this morning by a van painted with the slogan, "Completely custom-made furniture upholstery is our business, but design is our forté." The correct pronunciation is only one syllable, but the two syllable pronunciation is so common that it is not worth minding. What delighted me was that the slogan-writer went the extra step of marking the second syllable the way it might be written if the two-syllable pronunciation were correct.